In the context of the ever-changing marketplace, which of the following statements is true of marketing research?
a. It helps in understanding the marketing environment
with the aid of big data analytics.
b. It overlooks the role of word of mouth advertising in
the promotion process of newly launched products.
c. It discourages the use of loyalty programs when
marketing to improve customer relationships.
d. It results in inaccurate forecast as the market place
keeps changing.
Answer: a. It helps in understanding the marketing environment with the aid of big data analytics.