In the context of Internet usage by marketing researchers, which of the following is true of online focus groups?
a. Participation rates decline as respondents pull out
due to time conflicts.
b. Certain groups, such as business travelers, are
difficult to gather in a focus group.
c. Respondents feel encouraged to talk more due to
the lack of a moderator.
d. Time is flexible online allowing respondents to be
gathered from all over the world.
Answer: d. Time is flexible online allowing respondents to be gathered from all over the world.