In the context of purchasing profiles, _____ are business customers who consider numerous suppliers, solicit bids, and study all proposals carefully before selecting one.
a.
innovators
b.
optimize
c.
laggards
d.
satisficers
Answer: b.
optimize
Marketing MCQ
Marketing
In the context of purchasing profiles, _____ are business customers who consider numerous suppliers, solicit bids, and study all proposals carefully before selecting one.