_____ involves determining a sales prospect's recognized need, buying power, and receptivity and accessibility of a sales prospect.​

_____ involves determining a sales prospect's recognized need, buying power, and receptivity and accessibility of a sales prospect.​

_____ involves determining a sales prospect's recognized need, buying power, and receptivity and accessibility of a sales prospect.​



a.

​Negotiation

b.

​Lead qualification

c.

​Lead reciprocity

d.

​Customization



Answer: b.

​Lead qualification


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