​_____ is the most complex type of consumer buying decision and is associated with high involvement on the part of the consumer.

​_____ is the most complex type of consumer buying decision and is associated with high involvement on the part of the consumer.



a.

​Extensive decision making

b.

​Routine response behavior

c.

​Limited decision making

d.

​Postpurchase evaluation



Answer: a.

​Extensive decision making


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