_____ is the process during which both the salesperson and the prospect offer special concessions in an attempt to arrive at a sales agreement.

_____ is the process during which both the salesperson and the prospect offer special concessions in an attempt to arrive at a sales agreement.



a.

​Trouble-shooting

b.

​Negotiation

c.

​Branding

d.

​Follow-up



Answer: b.

​Negotiation


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