_____ is the process during which both the salesperson and the prospect offer special concessions in an attempt to arrive at a sales agreement.
a.
Trouble-shooting
b.
Negotiation
c.
Branding
d.
Follow-up
Answer: b.
Negotiation
Marketing MCQ
Marketing
_____ is the process during which both the salesperson and the prospect offer special concessions in an attempt to arrive at a sales agreement.