Marketing MCQ Marketing Melrow Inc., a U.S. firm, suffers heavy losses and lays off many of its employees. As a measure to reduce its manufacturing costs, it shifts its production units to another country where labor costs are less. In this scenario, Melrow Inc. is engaged in _____.

Melrow Inc., a U.S. firm, suffers heavy losses and lays off many of its employees. As a measure to reduce its manufacturing costs, it shifts its production units to another country where labor costs are less. In this scenario, Melrow Inc. is engaged in _____.

Marketing

Melrow Inc., a U.S. firm, suffers heavy losses and lays off many of its employees. As a measure to reduce its manufacturing costs, it shifts its production units to another country where labor costs are less. In this scenario, Melrow Inc. is engaged in _____.

a. licensing

b. inshoring

c. franchising

d. outsourcing

Answer: d. outsourcing

Marketing MCQ

Melrow Inc., a U.S. firm, suffers heavy losses and lays off many of its employees. As a measure to reduce its manufacturing costs, it shifts its production units to another country where labor costs are less. In this scenario, Melrow Inc. is engaged in _____.

Melrow Inc., a U.S. firm, suffers heavy losses and lays off many of its employees. As a measure to reduce its manufacturing costs, it shifts its production units to another country where labor costs are less. In this scenario, Melrow Inc. is engaged in _____.

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