Melrow Inc., a U.S. firm, suffers heavy losses and lays off many of its employees. As a measure to reduce its manufacturing costs, it shifts its production units to another country where labor costs are less. In this scenario, Melrow Inc. is engaged in _____.
a. licensing
b. inshoring
c. franchising
d. outsourcing
Answer: d. outsourcing
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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