Refer to Apple iPhone. Samsung recently introduced its Instinct cellular phone, apparently to compete directly with the iPhone. If Samsung checked the price of the iPhone at the Apple Store and AT&T locations and then set the price of the Instinct to match the iPhone's price, it would be using a _____ pricing approach.
a. bracketing
b. penetration
c. status quo
d. retain maintenance
e. skimming
Answer: C
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Marketing
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