Refer to Apple iPhone. When the iPhone 3G was released at half the cost of the current iPhone, it appeared that Apple's strategic focus had shifted from maximizing profits to gaining market share. Its lowered price was consistent with the _____ approach.

Refer to Apple iPhone. When the iPhone 3G was released at half the cost of the current iPhone, it appeared that Apple's strategic focus had shifted from maximizing profits to gaining market share. Its lowered price was consistent with the _____ approach.

Refer to Apple iPhone. When the iPhone 3G was released at half the cost of the current iPhone, it appeared that Apple's strategic focus had shifted from maximizing profits to gaining market share. Its lowered price was consistent with the _____ approach.



a. price bracketing

b. penetration pricing

c. price lining

d. price-fixing

e. price skimming



Answer: B


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