Refer to Choice Homes, Inc. In a recent survey, Choice Homes' customers indicated that they thought their homes were of high quality, made lots of referrals to friends, and planned to buy a Choice Classic or Reflections home in the future. The customers' reactions indicate that Choice Homes has achieved:

Refer to Choice Homes, Inc. In a recent survey, Choice Homes' customers indicated that they thought their homes were of high quality, made lots of referrals to friends, and planned to buy a Choice Classic or Reflections home in the future. The customers' reactions indicate that Choice Homes has achieved:

Refer to Choice Homes, Inc. In a recent survey, Choice Homes' customers indicated that they thought their homes were of high quality, made lots of referrals to friends, and planned to buy a Choice Classic or Reflections home in the future. The customers' reactions indicate that Choice Homes has achieved:



a) generic status

b) private brand status

c) brand equity

d) superficial skills

e) brand superiority



Answer: C


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