Refer to E-Books. Consumers purchasing Barnes & Noble's Nook for $299 receive ten e-books for $19.99. Barnes & Noble is using which pricing tactic?
a. Bundling
b. Functional discount
c. Rebate
d. Price lining
e. Two-part pricing
Answer: A
Marketing MCQ
Marketing
Refer to E-Books. Consumers purchasing Barnes & Noble's Nook for $299 receive ten e-books for $19.99. Barnes & Noble is using which pricing tactic?