Marketing MCQ Marketing Refer to E-Books. It is expected that traditional book clubs, like Doubleday and Book-of-the-Month clubs, will begin offering e-book options to members. Members pay an initial membership fee of $25.00 and $0.99 per e-book purchased. This is an example of:

Refer to E-Books. It is expected that traditional book clubs, like Doubleday and Book-of-the-Month clubs, will begin offering e-book options to members. Members pay an initial membership fee of $25.00 and $0.99 per e-book purchased. This is an example of:

Marketing

Refer to E-Books. It is expected that traditional book clubs, like Doubleday and Book-of-the-Month clubs, will begin offering e-book options to members. Members pay an initial membership fee of $25.00 and $0.99 per e-book purchased. This is an example of:

a. two-part pricing

b. step pricing

c. cumulative pricing

d. price lining

e. price discounting

Answer: A

Marketing MCQ

Refer to E-Books. It is expected that traditional book clubs, like Doubleday and Book-of-the-Month clubs, will begin offering e-book options to members. Members pay an initial membership fee of $25.00 and $0.99 per e-book purchased. This is an example of:

Refer to E-Books. It is expected that traditional book clubs, like Doubleday and Book-of-the-Month clubs, will begin offering e-book options to members. Members pay an initial membership fee of $25.00 and $0.99 per e-book purchased. This is an example of:

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