Refer to Nestlé. What adjustment to its product mix is Nestlé doing when it sells underperforming items?
a) Product line extension
b) Product line contraction
c) Product pruning
d) Product line retraction
e) Functional modification
Answer: B
Marketing MCQ
Marketing
Refer to Nestlé. What adjustment to its product mix is Nestlé doing when it sells underperforming items?