Refer to Whirlpool and Lowe's. A tremendous amount of _____ exists between Lowe's and Whirlpool, which is evident by the long-lasting, value-added offerings Whirlpool provides to Lowe's.

Refer to Whirlpool and Lowe's. A tremendous amount of _____ exists between Lowe's and Whirlpool, which is evident by the long-lasting, value-added offerings Whirlpool provides to Lowe's.



a. channel manipulation

b. customer integration

c. resources integration

d. yield management

e. corporate socialization



Answer: B


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