Sherwin-Williams' Dutch Boy paint has packaging that is getting rave reviews. The new Twist & Pour paint is packaged in an all-plastic gallon container with an easy twist-off lid, comfortable side handle, and even a pouring spout. There's no other paint product like it on the market. This innovative packaging was most likely designed for which of the following functions?
a) To facilitate product use and convenience
b) To contain and protect the product
c) To reduce environmental damage
d) To facilitate recycling
e) To promote the product
Answer: A