Should you have only limited resources but believe you have an offering attractive enough to compete effectively against a major competitor, you would be likely to pursue a ____________ strategy at first.

Should you have only limited resources but believe you have an offering attractive enough to compete effectively against a major competitor, you would be likely to pursue a ____________ strategy at first.




a. concentrated

b. differentiated

c. high segmentation

d. undifferentiated



Answer: a. concentrated


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