The amount of money that is charged for "something" of value, or ______, is one of the four major strategy decision variables that a marketing manager controls.
a) Promotion
b) Profit
c) Price
d) Place
e) Product
Answer: c) Price
Marketing MCQ
Principles of Marketing
The amount of money that is charged for "something" of value, or ______, is one of the four major strategy decision variables that a marketing manager controls.