What are the three steps in the business and organizational purchasing process?
a) Defining the problem, understanding the problem, seeking solutions to the problem
b) Defining the problem, engaging in the decision-making process, managing the buyer-seller relationship
c) Negotiating the terms of the sale, arranging for product or service delivery, reviewing the purchase
d) Contacting a sales person, negotiating the sale, accepting product delivery
e) Understanding the unmet need, satisfying the need, selecting alternative products
Answer: b) Defining the problem, engaging in the decision-making process, managing the buyer=seller relationship