Marketing MCQ Principles of Marketing The process that falls between buying for a new need and making a routine repurchase, where some review of the buying situation is done, though not as much as in new-task buying, is referred to as the

The process that falls between buying for a new need and making a routine repurchase, where some review of the buying situation is done, though not as much as in new-task buying, is referred to as the

Principles of Marketing

The process that falls between buying for a new need and making a routine repurchase, where some review of the buying situation is done, though not as much as in new-task buying, is referred to as the

a) One-time purchase

b) Straight rebuy

c) First-time buying

d) Direct rebuy

e) Modified rebuy

Answer: e) Modified rebuy

Marketing MCQ

The process that falls between buying for a new need and making a routine repurchase, where some review of the buying situation is done, though not as much as in new-task buying, is referred to as the

The process that falls between buying for a new need and making a routine repurchase, where some review of the buying situation is done, though not as much as in new-task buying, is referred to as the

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