When developing new product, which is true of a new-product development strategy?
a. It refrains from adopting ideas suggested by customers and competitors.
b. It doesn't provide the general guidelines for new-product ideas.
c. It must be compatible with the objectives of the marketing department, the business unit, and the corporation.
d. It involves targeting existing products at new markets.
Answer: c. It must be compatible with the objectives of the marketing department, the business unit, and the corporation.