Which of the following statements describes a customer innovation center?
a. It is an approach to repositioning a company's products using sales figures.
b. It promotes advertising among status-conscious customers.
c. It is a forum for meeting with customers and directly involving them in the innovation process.
d. It is used in the business analysis stage of the new-product development process
Answer: c. It is a forum for meeting with customers and directly involving them in the innovation process.