Which of the following describes the relationship between needs and wants?
a) Wants involve a person's physical well-being
b) Needs are luxuries, while wants are necessities
c) Wants are preferences a person learns
d) Needs are easily influenced by marketers, while wants are impervious
e) Wants are the stimulus that encourages pursuit of needs
Answer: c) Wants are preferences a person learns
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Principles of Marketing
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