Which of the following is a difference between an attribute and a benefit of a product?
A. An attribute includes pleasure or improved health, while a benefit includes an easy-open package or a special formulation.
B. An attribute cannot be experienced by consumers, while a benefit is tangible and can be experienced.
C. An attribute is bought by consumers, while a benefit is not bought by consumers.
D. An attribute is simply a feature of a product, while a benefit is what consumers receive by using a product.
Answer: D. An attribute is simply a feature of a product, while a benefit is what consumers receive by using a product.