Which of the following is a strategy that should be followed by a company to initiate the customer relationship management cycle?
a.
Transforming customer data into information that can be used to make managerial decisions
b.
Leveraging customer information to all areas of a business
c.
Collecting detailed information about the products and services its customers are using
d.
Identifying its profitable and unprofitable customers
Answer: c.
Collecting detailed information about the products and services its customers are using