Which of the following is a technique for gathering primary data?
a.
Gathering public sector records
b.
Conducting telephone interviews
c.
Using published data
d.
Summarizing internal reports
Answer: b.
Conducting telephone interviews
Marketing MCQ
a.
Gathering public sector records
b.
Conducting telephone interviews
c.
Using published data
d.
Summarizing internal reports
Answer: b.
Conducting telephone interviews