Which of the following is true of consumer product classes?
a) Consumer products cannot serve a business products
b) Consumer product classes are based on how professional buyers think about products and how the products will be used
c) Consumer products refer to only those products that are meant for use in producing other products
d) Consumer product classes are based on how consumers think about and shop for products
e) Installations are a class of consumer products
Answer: d) Consumer product classes are based on how consumers think about and shop for products