Which of the following is true of direct mail?
a. It employs outbound and inbound telephone contacts to sell directly to consumers.
b. It allows consumers to order products online and collect them from a physical store.
c. It enables customers to shop over the Internet and have items delivered directly to their doors.
d. It allows marketers to precisely target their customers according to demographic, geographic, and/or psychographic characteristics.
Answer: d. It allows marketers to precisely target their customers according to demographic, geographic, and/or psychographic characteristics.