Which of the following is a difference between specialty stores and full-line discounters?

Which of the following is a difference between specialty stores and full-line discounters?



a. Specialty stores de-emphasize customer service, while full-line discounters focus on giving quality customer service.

b. Specialty stores offer discounts to lure shoppers, while full-line discounters sell at prices 25 percent or more below traditional department store prices.

c. Specialty stores have shallow product lines, while full-line discounters have considerably deep product lines.

d. Specialty stores have the thinnest product assortments, while full-line discounters typically carry very wide assortments of merchandise.



Answer: d. Specialty stores have the thinnest product assortments, while full-line discounters typically carry very wide assortments of merchandise.


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