Which of the following makes it necessary for salespeople to conduct thorough and continued follow-up with the clients?
a.
In present times, customers are more loyal toward brands and vendors than before.
b.
Most businesses depend on repeat sales, which depend on follow-up by the salesperson.
c.
Buyers are more inclined to look for the best deal when they experience good postsale follow-up.
d.
Conducting postsales follow-up gives rise to cognitive dissonance.
Answer: b.
Most businesses depend on repeat sales, which depend on follow-up by the salesperson.