Which of the following pricing tactics is used by companies as a way to protect their market share and fight off competition by locking customers into a group of services?
A. Bait pricing
B. Leader pricing
C. Price bundling
D. Price lining
Answer: C
Marketing MCQ
Marketing Chapter 13
Which of the following pricing tactics is used by companies as a way to protect their market share and fight off competition by locking customers into a group of services?