Which of the following provides an accurate contrast of product life cycle lengths?
a. The PLC for a product form is usually longer than the PLC for any one brand.
b. The PLC for a product category is usually shorter than the PLC for any one product form.
c. The PLC for a product form is usually equal to the PLC for the corresponding product category.
d. The PLC for a product category is usually shorter than the PLC for any one brand.
Answer: a. The PLC for a product form is usually longer than the PLC for any one brand.