Which of the following scenarios BEST describes differentiation?
a) The firm changes to a different set of operational decisions when its marketing strategy is not going well
b) The firm's marketing mix is distinct from what is available from a competitor
c) The firm uses its resources in a way that is different from the way competitors use their resources
d) The firm screens out opportunities using criteria that are different than those used by other firms
e) The firm aims its efforts at a target market that is different from a target market that a competitor would find attractive
Answer: a) The firm changes to a different set of operational decisions when its marketing strategy is not going well
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Principles of Marketing
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