Which of the following scenarios illustrates a marketer acting as a receiver?
a. A product developer conducts a survey among social media users before developing a new software application for them.
b. A salesperson listening as a customer explains the problems encountered with a recent purchase.
c. A public relations officer sends out a press release about his company's new line of microprocessors.
d. A customer service representative sends an e-mail to a client informing him about the scheduled delivery time of his purchased items.
Answer: b. A salesperson listening as a customer explains the problems encountered with a recent purchase.