Which of the following is a difference between business products and consumer products?
a. Business products are promoted mainly through advertising or social media, whereas consumer products are promoted and sold by a company representative.
b. Business products are well suited to mass promotion, whereas consumer products are well suited to methods such as personal selling.
c. Business products require the creation of brand familiarity during promotion, whereas consumer products do not require the creation of brand familiarity during promotion.
d. Business products are often custom-tailored to the buyer's exact specifications, whereas consumer products are not.
Answer: d. Business products are often custom-tailored to the buyer's exact specifications, whereas consumer products are not.