Which of the following statements best describes the typical target market?
-Target markets change over time as consumers drop in or out of the market, and as tastes change.
-Target markets are not strongly affected by changes in the external environment.
-A target market will remain stable over time, including the same group of consumers.
-Target markets only change when the features and benefits of the product offering change.
-Target markets cannot be specifically defined according to age, income, or location, because these factors are continually changing.
Answer: Target markets change over time as consumers drop in or out of the market, and as tastes change.