Which of the following statements best defines mass communication?
a. It is the communication that takes place between two end consumers.
b. It is the communication of a concept or message to large audiences.
c. It is the paid-for communication between two people in an attempt to influence each other.
d. It is the direct, face-to-face communication between two or more people.
Answer: b. It is the communication of a concept or message to large audiences.