Which of the following statements is the main function of promotional strategy?
a. To understand how a brand's target consumers behave as shoppers in different channels and formats
b. To sell products at higher prices to reinforce the prestigious image of retailers
c. To convince target customers that the goods and services offered provide a competitive advantage over the competition
d. To provide a wide assortment of merchandise
Answer: c. To convince target customers that the goods and services offered provide a competitive advantage over the competition