Which of the following statements is true of pioneering advertising?
a.
It offers consumers in-depth information about the benefits of the product class.
b.
It is used mainly to compare brands on one or more specific attributes.
c.
It is heavily used during the growth stage of the product life cycle.
d.
It focuses on influencing demand for a specific brand over other brands.
Answer: a.
It offers consumers in-depth information about the benefits of the product class.
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