Which of the following statements is TRUE of the marketing management process?
a) The marketing management process is a discontinuous process because the three jobs in the process are not interconnected
b) Marketing management involves implementing plans that have been made by, and remain controllable by, others
c) The marketing management process is the process of planning marketing activities, directing the implementation of the plans, and controlling these plans
d) Marketing managers focus only on planning for the present market because consumers' needs, competitors, and the environment hardly ever change
e) The marketing management process is the process of planning marketing activities, but not directing or controlling the implementation of these plans
Answer: c) The marketing management process is the process of planning marketing activities, directing the implementation of the plans, and controlling these plans
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