Which of the following statements is true of trends in gender marketing?
a.
It is unaffected by the roles of men and women in society.
b.
While shopping, men use tablets twice as often as they use smartphones.
c.
Men are more price-conscious than women.
d.
Today, men rely on the women in their lives to shop for them.
Answer: c.
Men are more price-conscious than women.
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