Which of the following is an effect of social influences on consumer buying decisions?
a.
Consumers make decisions based on their ideal self-image.
b.
Consumers seek out the opinions of others for decision making.
c.
Consumers base decision making on the values and beliefs of their culture.
d.
Consumers rely on personal experience while making a buying decision.
Answer: b.
Consumers seek out the opinions of others for decision making.