Wine Tasters Inc. is a magazine that targets people who appereciate wine and good food. Its major customer base include people who enjoy wine-tasting events and visit different restaurants. Given this information, Wine Tasters most likely relies on which of the following variables to identify its target market?
a. Usage-rate segmentation
b. Demographic segmentation
c. Psychographic segmentation
d. Benefit segmentation
Answer: c. Psychographic segmentation
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