_______ refers to the number of product lines an organization offers.
a. Product line assortment
b. Product equity
c. Product mix width
d. Product line depth
Answer: c. Product mix width
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- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
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- One important consideration in using a differentiated targeting strategy is that ________.
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