Wonderstore, an online shopping portal, uses robots to assist its packaging staff in packing items. The robots bring items from the storage area to the employees, and the employees then pick the relevant items, pack them, and send these parcels to the shipping department. This strategy has greatly reduced the time taken to deliver orders to customers. This scenario is an example of the _____.
a. demand management process
b. order fulfillment process
c. returns management process
d. commercialization process
Answer: b.