A marketing plan can be made more effective by:
a. incorporating managerial intuition.
b. incorporating marketing myopia.
c. making it a series of sequential steps.
d. keeping it brief and broad.
Answer: a. incorporating managerial intuition.
a. incorporating managerial intuition.
b. incorporating marketing myopia.
c. making it a series of sequential steps.
d. keeping it brief and broad.
Answer: a. incorporating managerial intuition.