A product line refers to ________
a. a product and all its ancillary services (warranties, financing, etc.).
b. the variations within a product class.
c. a specific product SKU that has a unique brand, size, or price.
D.A GROUP OF PRODUCT/SERVICE ITEMS THAT ARE CLOSELY RELATED BECAUSE they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range.
Answer: e. the entire product category or industry.