In Marketing in the News, we heard that Dollar Shave is planning on growth by selling a new product to their existing target market. What new product market is Dollar Shave Club attempting to develop?

In Marketing in the News, we heard that Dollar Shave is planning on growth by selling a new product to their existing target market. What new product market is Dollar Shave Club attempting to develop?



a. Women's razors.

b. Men's deodorants.

C. MENS SKINCARE

d. Women's perfumes.



Answer: e. Men's aftershave.


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