Marketing MCQ
Marketing
An organization's use of a name, phrase, design, symbol, or combination of these to identify its products and distinguish them from those of competitors is referred to as __________.
An organization's use of a name, phrase, design, symbol, or combination of these to identify its products and distinguish them from those of competitors is referred to as __________.
An organization's use of a name, phrase, design, symbol, or combination of these to identify its products and distinguish them from those of competitors is referred to as __________.
a. a label
B. BRANDING
c. a trademark
d. a brand name
e. a trade name
Answer: B
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