First-time visitors to the KIND website are invited to receive a discount by providing their email addresses. The company is thinking about also providing a link to an app where customers can get product and company information, voice their opinions, and meet other KIND customers. KIND is becoming more value-driven by
A) using marketing analytics.
B) connecting with customers using social and mobile marketing.
C) building relationships with customers.
D) balancing benefits with costs.
Answer: B) connecting with customers using social and mobile marketing