Given its interest in the broad product-market for "ready-to-eat, health-conscious snack foods," which of the following should the Good Health Foods Co. do FIRST?
Determine whether to compete on a price basis.
Decide what low-fat product or products it will offer.
Develop a plan for getting support from intermediaries.
Develop each of the four Ps at the same time.
Segment the product-market to try to identify homogeneous submarkets and select an attractive target market.
Answer: Segment the product-market to try to identify homogeneous submarkets and select an attractive target market.